SEO Audit（搜尋引擎優化稽核）是針對網站進行全面性檢查與分析的過程，目的在於評估網站在搜尋引擎中的可見性、健康狀況以及潛在的優化空間。透過 SEO Audit，我們可以找出導致網站排名下降或無法提升的技術問題與內容缺失，進而制定改善策略。
一個完整的 SEO Audit 通常包含以下幾個步驟：
技術性分析：檢查網站的技術結構，包括頁面載入速度、網站是否適應行動裝置（Mobile-Friendly）、是否使用 HTTPS 安全協定、網站地圖（Sitemap）與 robots.txt 檔案設定是否正確，以及是否有出現 404 錯誤或壞連結等。
內容審查：評估網站的內容是否原創、有價值，關鍵字使用是否自然且具策略性，標題（Title Tags）、描述（Meta Descriptions）是否優化，並避免重複內容。
內外連結檢查：分析網站的內部連結結構是否合理，有助於搜尋引擎爬蟲抓取頁面。同時也要檢查外部反向連結的品質與數量，過多低品質連結可能會影響 SEO 表現。
使用工具輔助分析：如 Google Search Console 可協助檢查索引狀況與錯誤，SEMrush、Ahrefs 等工具可提供關鍵字排名、連結資料與競爭對手比較，Screaming Frog 則可爬行整個網站並提供完整報告。
進行 SEO Audit 不一定需要程式背景，但理解網站結構與搜尋引擎邏輯將有很大幫助。建議每三至六個月進行一次 SEO Audit，持續優化網站，才能在搜尋引擎結果頁（SERP）中維持競爭力。
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